ABOUT US
In 1999, music marketing veterans Alan Miller and Alan Sartirana founded FILTER Music Media Marketing; a creative marketing company born of entrepreneurial spirit, vision, and desire to expose music in new and effective ways, with an unwavering commitment to credibility and integrity. The timing was impeccable. The burgeoning digital music environment was raising big questions for record companies and media players alike. FilterMMM fast-established itself as a cutting edge and passionate marketing team that artists, managers and labels could turn to support in getting their music heard in the spirit of true partnership. Uniquely customized marketing campaigns were designed and implemented, organic grassroots initiatives reached previously untapped niche markets, and fresh and innovative methods connected artists to music fans in interactive environments as well as to broader lifestyle and pop culture partners via more traditional media outlets.
Five years later, FILTER Music Media Marketing expanded to FILTER Creative Group, a one stop marketing and design agency serving both Entertainment and Corporate clients. Constantly challenging the status quo, FCG continues to create innovative and unprecedented campaigns resulting in tangible sales and marketing goals of the client.
“Filter is a great collaboration partner who helped us take an initial launch strategy and evolve it in to an incredible, high-impact program for our client. Their industry contacts and creative relationships gave the program authenticity and provided exponential value to us.“
Joan Coraggio - Senior Manager, Brand Integration Group, Saatchi & Saatchi
“FILTER is in touch with the breaking artists, labels and events worldwide. What I like most about FILTER is that they provide a hands-on personal touch. They are a team who knows their music and has a vision. FILTER has always been on their game and you can count on them to deliver way beyond your expectations.”
Dana Dynamite - Vice President, Entertainment Marketing, Ben Sherman
“I cannot express how glad I am the ASCAP has found such a great industry friend in FILTER. The event and projects we have worked on together have been some of our best and most successful. We look forward to continued and long history with these fine, fine folks. God bless FILTER!”
Tom DeSavia - SR. VP Marketing Group, ASCAP
“FILTER brings Urban Outfitters the best promotional opportunities. In our four years of working together, I watched FILTER grow into one of the best music and marketing companies in the world. Most importantly, they are great people and are always on top of their game.”
Dryw Scully - Music Promotions Director, Urban Outfitters
“FILTER is an absolutely amazing agency. They constantly provide Dr Pepper with the most innovative ideas and execution strategies. Their attention to detail and follow through make them the perfect partner.”
Erika Foster, Customer development manager, Dr Pepper Snapple Group
“I’ve had the pleasure of working with FILTER numerous times in the past decade, on both TV (Comedy Central) and film (Samuel Goldwyn Films) projects. What I love most about them is that they never take a cookie-cutter approach, but instead truly take the time to understand the DNA of what it is they’re promoting, and as a result provide incredibly creative, strategic, customized marketing solutions that are utterly unique for each campaign. ”
Neil Marks, IDP/Samuel Goldwyn Films
“It’s one thing to put on a great show with a great lineup. But, you all not only did that, but also captured the essence of our brand within the space, and set a benchmark for all of our future marketing events. It was obvious to everyone here at Dickies that everyone at Filter not only has a passion for what you do, but a passion for our brand as well. It is partners like you that help make this brand great in the eyes of the consumers, and for that I thank you wholeheartedly!”
Jon DeLord - consumer insights manager, Dickies