CASE STUDY: PlayStation's 'The Lodge' - Dew Tour 2012
GOAL: To raise awareness and interest about the PlayStation PS Vita and SSX Snowboarding game.
PROGRAM: Sony PlayStation hosted The Lodge for four days during the Dew Tour in Ogden, UT, introducing thousands of festival goers to the SSX snowboarding game and the PS Vita.
RESULTS: Over 2300 people visited The Lodge over a four-day period. Over 400 attendees opted in for more information from PlayStation.