IX II II Grand Opening PR (Featuring Android Homme and SCOTTxSCOTT)
TARGET: Los Angeles fashion community.
GOAL: Secure fashion, lifestyle, local and music/entertainment press to attend and cover the grand opening of IX II II, and its arrival in Downtown Los Angeles, featuring the designers B:SCOTT, Sarah Scott, THE:ODDS and Android Homme
PROGRAM: Drafted and distributed press materials to targeted fashion, lifestyle, local and music/entertainment press outlets, Hosted media at grand opening, confirming attendance, prepping photographers, etc
RESULT: 785,000 media impressions garnered to-date, with key coverage featured in California Apparel News, Racked LA, Pink Memo, F5 to Refresh, Fifth and Melrose, FilmMagic, Getty Images, No. A, The LA Fashion Report, Volcomunity, Wire Image and more.