CASE STUDY: CONVERSE - HOMETOWN LA SERIES
TARGET: Adults 18 to 25, Regional Target Audience
GOAL: To promote Converse's lifestyle footwear offered in a different light by focusing on bands from Los Angeles playing in various setting in their hometown.
PROGRAM: Converse and FILTER have teamed up to bring you Hometown L.A., a series of videos shot throughout Los Angeles that capture some of L.A's best bands playing in a variety of locations. Shot in black and white, the videos focus on unique and beautiful locations throughout LA—and the bands that bring them to life.
RESULT: The videos directed and curated by FILTER have resulted in the target audience expanding their view of the Converse brand, seeing it in an authentic setting of interest - music.