CASE STUDY: TOYOTA ANTICS

TARGET:
Males, 21-25.

GOAL:
Increase exposure and awareness of Toyota Matrix. Highlight the car as "the vehicle that gets you into and out of trouble".

PROGRAM:
• Toyota Antics campaign from April 2008 - March 2009.
• Showing up at cool events and activating with cool set ups such as: Pop-up rock shows, silkscreening stations, late-night jams at car washes, skate ramps and art installations, rock-n-bowl, skate demos, skate art shows, snowboard rail jams, Rock Band and karaoke.
• Street teams distributed product postcards, FILTER curated CD samplers, t-shirts and limited edition art.

RESULTS:
• Males under 35 interacted with the Toyota Matrix at over 350 events nationwide during the campaign.
• Generated impressions through on-site activities and online experiences.
• Demonstrated how the utility and functionality fit the targets' lifestyle.

CASE STUDY: Toyota Antics