About Us About Us

Our Story

In 1999, music marketing veterans Alan Miller and Alan Sartirana founded FILTER Music Media Marketing, a creative marketing company born of entrepreneurial spirit, vision, and desire to expose music in new and effective ways, with an unwavering commitment to credibility and integrity. The timing was impeccable. The burgeoning digital music environment was raising big questions for record companies and media players alike.FILTER MMM fast established itself as a cutting edge and passionate marketing team that artists, managers and labels could turn to for support in getting their music heard in the spirit of true partnership. Uniquely customized marketing campaigns were designed and implemented, organic grassroots initiatives reached previously untapped niche markets, and fresh and innovative methods connected artists to music fans in interactive environments as well as to broader lifestyle and pop culture partners via more traditional media outlets.

Over a decade later,FILTER MMM is now theFILTER Creative Group, a one-stop marketing and design agency serving entertainment and corporate clients through groundbreaking brand launches, experiential and mobile tours, social media development and management, digital marketing and PR, media buying, and creative services departments. Constantly challenging the status quo, FCG continues to create innovative and unprecedented campaigns resulting in tangible sales and marketing goals of the client.

TY KU Sake & Spirits’s partnership with FILTER has been an invaluable extension of our overall brand marketing initiatives. They are fully aware of the unique needs and challenges of emerging brand development. FILTER’s understanding, responsiveness and wide range of expertise allows us to trust them with our extraordinary brand.”
Tara Fougner, Director of Marketing for TY KU Premium Sake and SpiritsFILTER is an absolutely amazing agency. They constantly provide Dr. Pepper with the most innovative ideas and execution strategies. Their attention to detail and follow through make them the perfect partner..”
Erika Foster, Customer Development Manager Dr . Pepper Snapple GroupFILTER PR (FC - PR) provides us with the creative and strategic perspective we need to ensure we’re fully maximizing the reach of our message and speaking the language that resonates with today’s media outlets. Their credible voice, coupled with their ability to execute and manage an account as robust and challenging as ours, is why they’re Guitar Center’s agency of choice.
Dustin Hinz, Director of Music Marketing and Artist Relations, Guitar CenterFILTER understands our business needs in music and skate and develops compelling custom programs to help strategically address those needs. They are able to concept, develop, and execute events, activations and strategic marketing platforms that really help move the needle..“
Brandon VanDyck, Marketing Manager Sponsorships & National PromotionsWilliamson-Dickie Mfg. Co.

I wanted to write you a quick note to let you know how much the partnership with FILTER Magazine has done to help grow the AQUAhydrate brand.
At the 2012 Culture Collide event, one of the marketing guys from the LA Clippers was introduced to our water while enjoying the show.
From this introduction to the brand he knew we were in front of the right people and reached out to form a partnership before anyone else got to us.
It is because of this connection that we are proud to announce that we are the official water for the top ranked LA Clippers in the 2012-2013 season.
JOEY STEGER, MANAGER, Field Marketing US, AQUAhydrate

FILTER is a quality partner when it comes to exchange and network with the US live music industry..”
Ralph H. Christoph, Head of Strategy C/O Pop Festival and Cologne ‘n Business Convention, Cologne, Germany

FILTER is a great collaboration partner who helped us take an initial launch strategy and evolve it into an incredible, high-impact program for our client. Their industry contacts and creative relationships gave the program authenticity and provided exponential value to us.
Joan Coraggio – Senior Manager Toyota Brand Integration Group, Saatchi & Saatchi

We have never found a partner who has been as enthusiastic and creative as FILTER - let alone an absolute pleasure to work with. Fender is a storied, truly unique brand which we would not entrust to just anyone. FILTER’s dedication to furthering and personifying our brand is absolutely unparalleled.
Jason Merz, Engagement Marketing Manager Fender Musical Instruments

Virgin America has worked with FILTER for the past 4 years on promotions for Coldplay, Coachella, Lollapalooza and Outside Lands. Their incredible connections in the music field and full suite of services from managing events to radio promotions, has helped us take our music program to the next level.
Erika Fogarty, Marketing Manager Virgin America



  • Brand ideation and Consumer Strategy
  • Full Service Public Relations
  • Event and Stunt Marketing
  • Music Curation
  • Social Media Marketing and Community Management
  • Viral Marketing
  • Cause and Field Marketing
  • Event Production
  • Print Creative
  • Custom Publishing
  • Web and Digital Asset Creation and Marketing